When Barrett Ward first moved to Ethiopia, he saw firsthand the extreme generational poverty for young women. This often meant that these women were forced into prostitution as the only means for supporting themselves and their families. From the beginning, the goal was always an alternative, a way that women could be freed from the cycle of poverty that kept them trapped.
As ABLE grew, its' ambition increased. From this a radical reporting system, accountABLE, was created to ensure customers that their product was created by a woman who is not discriminated against, given legal protection, freedom from fear, and paid a livable wage with many benefits.